Privacy Policy (Version: 2025.12.)

This Privacy Policy explains how Rose Travel collects, uses, stores and protects personal data. We are committed to ensuring your privacy and complying with the General Data Protection Regulation (GDPR), the Irish Data Protection Act 2018 and the ePrivacy Directive.

Who We Are
Agabus Limited, trading as Rose Travel and trading as Kerry Day Tours
Flemby Bridge, Ballymacelligott, Tralee, Co. Kerry
Email: info@rosetravel.ie
Phone: +353 (0)66 713 7407

What Personal Data We Collect
We collect personal data in the following ways:

Information you provide directly
This includes information you give us when you:
• request a quotation
• complete a contact or enquiry form
• make a booking or register interest
• email or phone us
• subscribe to mailing lists
• make a payment
• use our services as a customer

The information may include name, email address, phone number, postal address, travel dates, group size, booking details and any other information required to provide our services.

Information collected automatically
When you visit our website, we collect:
• IP address
• browser type
• device type
• pages visited
• date and time of access
• session identifiers
• cookie preferences

Google Analytics
With your consent, we use Google Analytics to analyse website usage. Google Analytics processes information such as page views, interactions and general geographic data. These cookies are only set if you explicitly accept them. Google may process data outside the EU; standard contractual clauses apply. For more information, refer to Google’s Privacy Policy.

Payment Information
Online payments are processed by BOI Payment Acceptance. We do not store or have access to your payment card details. For information about how payment data is processed, please refer to their privacy policy.

Legal Bases for Processing
We process personal data on one or more of the following legal bases:
• Consent – where you opt in to marketing or analytics cookies
• Contract – to provide quotations, bookings and transport services
• Legal obligation – to comply with accounting, regulatory or tax requirements
• Legitimate interests – to operate and improve our business and respond to enquiries

How We Use Your Personal Data
We use your data for the following purposes:
• providing quotations and booking confirmations
• delivering transport services
• communicating with customers and responding to enquiries
• processing payments
• managing accounts and customer records
• improving our website and services
• complying with legal obligations

Marketing Communications
We will only send marketing communications if you have opted in. You may withdraw consent at any time by using the unsubscribe link or contacting us directly.

Data Sharing
We may share personal data with trusted third parties who assist us in operating our business, including:
• payment processors
• website hosting providers
• email service providers
• IT and security providers
• analytics providers (Google Analytics, with consent only)

We do not sell or share personal data with third parties for their own marketing purposes.

International Transfers
Some data processed by Google Analytics may be transferred outside the European Economic Area. Where this occurs, we rely on Standard Contractual Clauses and other safeguards required by GDPR.

Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, and to meet our legal, regulatory, tax, insurance and business requirements. The exact retention period can vary depending on the type of data and the context of our relationship with you.

In general:
• Quotation and enquiry records – kept for as long as the enquiry or potential booking is active, and for a further period where necessary for our legitimate business interests (for example, to follow up on enquiries, maintain business records or handle any later queries).
• Completed bookings and customer records – kept for the duration of the customer relationship and for a further period as required under applicable legal, tax, accounting and insurance rules. This may mean retaining certain booking and invoice information for a number of years after the service has been provided.
• School transport data – retained for the duration of the relevant service and for as long as necessary thereafter to comply with regulatory, financial or insurance obligations and to handle any queries or claims.
• Payment records – retained in accordance with legal and financial reporting obligations.
• Analytics data – retained for the periods configured in our analytics tools (such as Google Analytics), in line with our Cookie Policy.

When personal data is no longer required for these purposes, we will securely delete or anonymise it.

Your Data Protection Rights
You have the following rights under GDPR:
• right of access to your personal data
• right to rectification
• right to erasure
• right to restrict processing
• right to object
• right to data portability
• right to withdraw consent at any time
• right to lodge a complaint

To exercise these rights, contact us at: info@rosetravel.ie

Contacting the Supervisory Authority
If you are not satisfied with our response, you may contact the Data Protection Commission:
Data Protection Commission
21 Fitzwilliam Square South
Dublin 2
Website: www.dataprotection.ie
Email: info@dataprotection.ie

Security
We take appropriate technical and organisational measures to protect personal data, including encryption, secure hosting, access controls and SSL.

Cookies
Our website uses necessary cookies for functionality and optional analytics cookies with your consent. You can manage or withdraw consent at any time using the Cookie Settings link. For full details, refer to our Cookie Policy.

Links to Other Websites
Our website may contain links to external sites. Their privacy policies apply when you visit them.

Changes to This Policy
We may update this Privacy Policy from time to time. The most current version will always be available on this page.